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Our Story


"A journey of thousand miles must begin with a single step." - Lao Tzu.

My name is Daniela, a Bolivian living in the United States, and the person behind by...  Nancy "All the pretty things." 

I always dreamt to become an inspiration to women by being fun, spontaneous, fearless, and passionate like my mom when she started her own business with very little resources back home, and little by little made it succeed.

Feeling motivated by her courage of being a single working mom of 5 children and always with a positive attitude towards adversity like when she was diagnosed with lung cancer in 2012. I decided to start my journey with “by…  Nancy”, named after her, and pay tribute to her memory and her ability to fight until the end with a pink theme across my website and my Instagram feed.

As a full-time working mom and wife, many times I ended up with no time to style my hair. This is when scrunchies and fun-looking hair accessories like hair clips and headbands saved me and made me look well put together.

Throughout my website, you will see a variety of hair accessories that I hand make using the finest quality materials. I make sure they all have a professional finish at the end of the making process.

NO BAD HAIR DAYS!!! is a by... Nancy's rule.

My mission is not only to provide high-quality and fun hair accessories for all ages but also women's apparel at affordable prices. I strongly believe that there is no age limit to add color and fun to your everyday essentials.


My goal is to help every customer to bond with their inner selves and together celebrate an inclusive and powerful community that shines with beauty to the fullest.